With the hope that facebook is not a second "Second Life" but can last longer and become a working tool for marketers and not be just a fad.
Leaving aside my personal considerations, we analyze the instrument as a tool to make web marketing "surgical".
The intuition is simple, if Facebook friends together around a person (thus creating networks based on knowledge and trust), groups (networks based on common passions), fans (emotion-based networks municipalities such as esteem for something or someone), all these are fertile ground for viral marketing or traditional.
Facebook announced a new range of features of social marketing, making just hoping for a breath of fresh air in the world of online advertising, still too attached to the old banner. The features of social marketing introduced by Facebook, open a new horizon for marketing and will have a decisive impact on the future of online advertising.
But Facebook can be really useful for companies? Now that exceeded the critical threshold that triggered the net effect is transforming the social network in a true American phenomenon in Italy, it is time to understand what forms Facebook can become a valuable channel for marketing companies.
brings us to the tools that Facebook provides companies to reach people.
1)
With Facebook Ads Facebook Ads you can make friends of your friends appear in their news about how your friend's with the ads you post. The ads being displayed next to a story about a friend, are much more interesting than a classic and can become a subject of discussion between Facebook users. The ads are displayed clearly set out in parts of the site without disturbing the user, but rather integrating entertainment.
2) Pages
The Fan Page on Facebook, as well as being free and easy to use, they are the best way to bring users to your brand. Users add to the list of your fans come in a sphere of relationships and community with your business type, also triggering a viral effect among friends, who view the actions performed by them in the news industry.
3) Facebook Facebook Insights
Insight, free for Facebook Social Ads and Pages, is the service that helps you track your popularity: you can access the data on to the fan demographics, information about popularity and progress of listings that will help you improve your content.
4)
Facebook Platform Facebook Platform gives you the tools to quickly create applications that integrate the site, allowing users to interact with your business and their friends without leaving the characteristic appearance of the interface of Facebook , checking the progress of the social graph. To create a true social experience for users can integrate your existing Web site or Web application directly with the Facebook platform, or alternatively an existing sponsor. You can also integrate applications mobile phone or desktop with the Facebook API. In conclusion
on Facebook pages the mark is not performed, but rather recommended by users based on their personal tastes or their positive experience of a given product and is the preparation of users to the implementation of the promotional message.
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