Google Analytics statistics to the real web marketing strategy
seems the prehistoric era of the free counters that with the greatest joy of webmasters gave us the number of total visits and even people online on our website. We have evolved and we moved on to more complex statistical script can give us useful aggregate data and saved to db (remember Statcountex?). Google finally provides us with a tool that finally transforms data into useful information to our marketing decisions on the network.
How do I turn? Activation is simple, just need to open a Google account and enter the pages of your site code generated for each profile (site) that wants to monitor, the code must be pasted directly before the closing tag of the page
. From my Analytics account can track multiple websites, Google offers this service at free and ensures the development of up to 5 million page impressions per month (if the site were measured to go beyond this limit, additional information not will be developed), but if you are a customer of Google AdWords, there is no limit.
When the system has collected a sufficient number of information, access the web page to manage Google Analytics we see reports of access to our sites monitored. The main page for the management of relations is apparently very similar to that of other systems of statistical measurement for web sites, even if the care and intuitive interface with which you have access to different areas of analysis make the environment more like a management software system rather than a classic view of statistics.
The statistical information collected automatically by Google Analytics for different categories including - Profile of visitors (quantity and quality of access, hardware and software used, geographical origin and language, etc..) - surveys of traffic sources (search engines, keywords, referring sites, direct access, etc.). - analysis of sections of the site (Most visited pages, exit pages and so on.) - objectives All this information can be managed through different systems of graphical on-line or processed, stored, exported (in PDF or XML) and sent via e- mail (as a PDF) so they can perform further processing using Micorsoft applications such as Excel spreadsheets or alternative. In addition to the accuracy of the data, compared with other statistical systems, the Web is its interactive graphical interface made available from Google Analytics which is a plus much appreciated by novice users. The ability to view an interactive map Click on the geographical origin of the navigators the site is, for example, one of the innovative features and original (the city of Rome is called Augusta !!!).
What are the real strengths? Google Analytics provides the tools professionals can provide useful information for the redesign of the content, layout and marketing strategies for a site. Among these, stand out in importance: - tracking AdWords advertising campaigns - the graphical tool for testing the effectiveness of the layout (on any internal link to the page will show the number of clicks made on links and the ratio percentage the other links on the page) - the system of configuration and verification of the objectives (to answer questions such as: out of 100 visitors who visited my catalog, how many have come to the payment confirmation page, and then bought my products?) Within the analysis section of the Sources of traffic are present features that allow you to connect and monitor advertising campaigns directly to Google AdWords or pay to generate the links, banner advertising campaign incorporated into other AdWords are tracked in detail. In addition to providing numerical information, so you can detect the conversion rates of banner campaigns to pay respect to the objectives that we resolved to check that the real value generated from the investment made. interactive tool to assess the effectiveness of the layout of the site (accessible within the analysis section of the site), is one of the most advanced applications available free to check what is actually the composition of the graphics and placement of links the pages of our site is functional in terms of achieving a goal. The system displays a preview of the page on which is superimposed a graphic that summarizes the amount of clicks made by users on each page element. In this way, just a very quick glance to see which items are not visible, or at least just clicked, and can be studied as a consequence of alterations, even substantially, to the layout. The greatest strength of the analysis system developed by Google Analytics is the ability to identify effective marketing strategies by exploiting the ability to set and monitor achievement of specific goals. Defined objectives as clicks on specific pages of our site (the setting is made using the special features contained in the function group of the lens), can in fact derive economic benefit both of them and check in time is the conversion rates, both the economic value of the results, and consider in detail the navigations of users who have not produced results useful. The ability to identify targets in a manner so clear and use, and certainly one of the most interesting to understand how to intervene and change our site. Finally, Google Analytics is affordable (it's free) very practical and powerful way to quickly understand what does not work in marketing the website and how to intervene on layout, content and navigation in order to obtain substantial benefits for access.
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